Anonymous mail flow
Volume and timing of marketing email by brand and category: who is sending, how often, on which days and at what hours, and how that shifts through the year.
For Industry
See how marketing email really works.
EmailEQ sees marketing email as it arrives, across many brands and categories. We turn what we see into anonymous, aggregate data for marketers, agencies, email platforms, deliverability teams and analysts.
What senders send
Mail flow and campaign data
Campaign structures
How campaigns are built: offer types, discount depth, minimum spend, expiration windows, and the follow-ups that come after. When a sporting goods store sends a $10 off $20 promo and a reminder a few days later, that sequence is in the data.
How senders send
Email infrastructure and DNS
Email infrastructure
Which email service providers and sending platforms brands use, the domains and subdomains they send from, and how that changes when a sender switches providers.
DNS data about senders
Authentication and brand records for sending domains: SPF, DKIM and DMARC policies, and BIMI logo adoption, tracked over time.
About senders, never about recipients.
Everything we sell describes brands and their email, aggregated across our shoppers. It never says who received a message or what any one person did, and it must cover enough people that no one can reverse engineer who was behind it.